Template: 10 Questions to Get Powerful Testimonials

1. What were things like before we started working together?

Looking for: a vivid description of the before picture. 

2. What made you begin your search for a professional/firm?  

Looking for: what triggered them to look for help. 

3. How did you find us?  

Looking for: a description of their search process.  

4. What were the obstacles in deciding to work with us?  

Looking for: their big concerns before making a purchase.  

5. What made you choose us? 

Looking for: what stood out about your firm.  

6. What are things like now that we’re working together?  

Looking for: how things have changed after working with you. 

7. What are three benefits of working with us? 

Looking for: a list of benefits the client has experienced. 

8. What was your favorite part of working together?  

Looking for: highlights from the customer experience.  

9. Would you recommend that others work with us, and if so, why?  

Looking for: why they’d recommend you. 

10. Is there anything else that you think is important to mention? 

Looking for: insightful, off-script reflection.