What elements to include in a LinkedIn post?
What elements to include in a LinkedIn post?
→ Hook:
- Ask a question
- Make a prediction: What I think will happen in real estate in 2023
- Debunk a common thought or presumption: Why drinking water every day is terrible for you
- Introduce a paradox or go against conventional wisdom: Why you should only shower 2x a month.
- Controversial or something people will disagree with: Email is the #1 WORST way to make money for your business
- A story: There I was…sitting at the dentist’s office, thinking about how much I hated my life. Suddenly, the dentist died. So I went …See More
- Metaphor or idiom: Why dentists are like apples…one bite and my life went to pieces…
- Value: I’m about to share something with you that’s going to CHANGE the way you run LinkedIn workshops forever…but FIRST, you have to understand one thing. Stay tuned…
→ Body of the Post:
- Have bullet points
- Have a list
- Subheadlines (use bold text)
- Use emoji
- Want the post to be digestible and easy to read
- No more than 1-2 sentences per line/paragraph
- Revelatory insight: Something they haven’t heard before
- Actionable tip or technique
→ Call-to-Action:what action do you want them to take once they read your post?
- Visit booking link
- DM you
- Attend your workshop
→ Engagement prompt: Ask some kind of question or give prompt that encourages people to comment on the post
-Ask for their opinion
-Ask for their rating (1-5) of something -- on a scale of 1 being X and 5 being Y, how do you feel about ___?
-Do you agree with my opinion on ___? Why or why not?
-What are you doing about ___
-Keep in mind: Question shouldn't be too broad, too personal, too sensitive, shouldn’t take more than 30 seconds to answer