One-Pager Brochure Outline

One-Pager Brochure Outline

Download a copy of your own HERE

→ Main headline: 1-liner of what you offer / what outcomes they can achieve 

Qualify the audience

For “XYZ type of person”

→ Remind them of pains/  If you’re facing these problems / For (Target audience) with problems like:

• Problem / pain 
• Problem / pain
• Problem / pain 

→ Introduce the mechanism / process + outcomes. “Mechanism” helps you do XYZ

• Outcome
• Outcome
• Outcome

→ Services offered 

-service / DIY / done for you / what’s the timeframe 

→ Differentiator : What makes my process different / why work with us vs. others

→ Call to action: Repeat outcome/benefit in the headline, tell them what is next step if they want to work with you