Example: Live Workshop Promo Messaging

Live Workshop Promo

How to promote your live workshop on LinkedIn

1 Week Before:

💥👀 Exciting announcement! Struggling with [pain point] and [pain point]?

On [date], I’ll be hosting a free live workshop called [Workshop Title].

I’ll share the secrets behind [topic] and show you how to [do a thing]. You’ll learn how you can:

✔ Pump up ad reach--while DECREASING your Facebook ads budget 

✔ Convert more leads with what I call “power punch copy” (more on this later)

✔ Dramatically grow your leads on Facebook with 1 outreach technique 

Catch you there!

P.S. I’ll be taking questions LIVE in the workshop as well. Got any topics you want to chat about, or questions you want answered? Drop ‘em below!

3 Days Before:

3 days away...Join me for a LIVE discussion about [topic], where I’ll be covering [topic angle], and showing you how you can benefit, benefit, benefit. 

You’ll learn how you can:

✔ Pump up ad reach—while DECREASING your Facebook ads budget 

✔ Convert more leads with what I call “power punch copy” (more on this later)

✔ Dramatically grow your leads on Facebook with 1 outreach technique 

Comment below if you’re interested and I’ll send you an invite—LIMITED SEATING, so get on it! 

1 Day Before: 

Get ready, this is happening tomorrow! Last chance to get in on my live workshop, [Workshop Name], where we’ll be chatting [topic].

If you’re tired of wringing your hands over [pain point] and the headache of [pain point], you DON’T want to miss this!

Event details: Day and time

Morning-of Reminder:

❗ Happening TODAY—but you still have time to grab a seat! Join me for my live workshop, [Workshop Title]. I’ll be revealing the tricks behind my system [Mechanism Name] and showing you how to address [topic]. ❗

👉 We’re keeping this small (10 people) and I have just TWO seats left. Message me (or comment) if you want to attend!

I’ll also be sharing my “hack” for solving [very specific problem]. See you there!

{NOTE: You could potentially tag the day's attendees in the post by name, to hype them up and get them excited}

Starting Now Reminder: 

We’re live RIGHT NOW in my workshop, Workshop Name! We’re chatting about ___, ___ and ___. And I’ll be walking you through my “secret formula” for [achieving benefit]. 

If you missed the invite, no worries—comment here if you’re interested in the next one and I’ll get you on the list…

P.S. The “list” is limited. I cap these to 10 people or less to keep the group small and get a great conversation going. The point is to be interactive and give you a chance to ask questions—this is YOUR time!

Bold Opening Statements

Use a bold sentence or statement such as the below to open your post with. You can combine a sentence below with one of the structures above. You want to be shocking, mysterious, paradoxical or emotional. This is to attract attention and tickle their curiosity. 

Stop whatever you’re doing right now—can you answer this question?

The key to crushing [x]? It’s [y] (paradox) 

If you could only have ONE, would you rather have [x] or [y]? 

Can we talk about [x]?

I need to be honest. 

I have to say this. 

Here’s a harsh truth.

It’s over. 

I wish I didn’t have to say this..

You’re doing [x] wrong. 

Example of using a sentence in a post : Stop using Facebook ads. I’m going to show you why --and what you can use instead--in my live workshop coming up on June 10...