Template: Sharing Content with LinkedIn Prospects
Use these messages as inspiration when writing your own to spark conversations. Remember, people are hypersensitive to being sold on LinkedIn, so be direct, personal and add value!
IF YOU HAVE SHARED CONTENT
Save a copy of your own HERE.
A COACHING OFFER
More qualitative, transformational and stylistic.
INITIAL MESSAGE
“Hi {First name}, so great to connect! I saw your work as an author and speaker, so I wanted to connect. Many of the women I collaborate with are public facing leaders and are interested in using style to show up in a powerful and confident way.
I’d like to stay in touch and to support you however I can.
P.S. Here’s a glimpse of a few inspiring women and the styles they’ve found over the years: {insert link to your work}”
MESSAGE 2
“Hi {First name},
Your profile popped up today & it made me think you might like this story of how Jane Smith found more confidence to elevate her brand by up-levelling her personal style.
It shares how we worked together to find the right look for her that aligned with who she is & her brand vision. This eliminated her frustration around where to shop and what to wear.
Would you like me to share this video with you? If so, I’d be happy to send it over!”
>IF YES
“Awesome!
Here’s Jane’s story: {insert link}
I hope you find it inspiring and helpful. If you'd like to chat about your own style journey, let me know! We can book a time.”
MESSAGE 3
“Hi {First name},
I just checked out your background as a thought leader & influencer and thought this may be of interest to you.
I recently did some work with a female entrepreneur, Jackie Jones. She made a short video describing how up-leveling her own personal style transformed how she felt about herself and her business.
If you’re interested in hearing about it, I’d love to send it over to you.”
>IF YES
“Wonderful!
Here’s Jackie’s story: {insert link}
I hope you find it inspiring & helpful. And if you'd like to chat about your own style journey, let me know! We can book a time to talk.”
MESSAGE 4 - FOLLOW UP MESSAGE
“Hi {First name}, I wanted to follow up once more to see if you’d like to chat about branding your own personal style.
What would it mean to you to create your own personal style that boldly gave you a remarkable and memorable look?
I’ve helped hundreds of female entrepreneurs elevate their brands & create unshakeable confidence by up-leveling their wardrobes.
If you’d like to learn more, does a chat sometime this week or next work for you?
P.S. Here’s a glimpse of how we help women transform their style: {insert link to your work}”
THE VALUE ADD
“Hi {First name},
Your profile popped up today & I thought you might like this story of how one retail executive found themself unfulfilled & no longer getting joy from their work within an industry that is experiencing so much turmoil.
The story is of how they maneuvered out of that feeling of overwhelm, anxiety & lack of fulfillment into a new path where work & life finally makes sense.
I didn’t want to be presumptuous and just send it over, however I’d be happy to share if you are interested to see their story. Let me know either way.”
OR
“Hi {First Name},
Balancing your life and career is tough (especially in retail). I always felt like I never had enough time or energy left at the end of my day because life felt SO busy. I recently recorded a podcast episode that speaks to this exact situation. I also outlined a few ideas to solve this. I’d love to share it with you.
Curious if you struggle to find the balance in your day to day?
From the response, it really helped several executives in retail make more space in their lives for what matters most to them.
Would you like me to share?”
MAKE INTRODUCTIONS
“Thanks for connecting {First Name}, I’m overly impressed by your accolades! HR at high growth startups is no small task. I can understand why you’d get into consulting after a high value experience like that. I checked out your approach at HR Corp and it appears you have a unique model.
I would love to connect + learn more. I may have a few corporate clients that would be a good fit too, if you’re open to it. Would be great to chat.”
OR
“Thanks for connecting {First Name}. I love your inspiring approach to HR. I get the sense it's more like a calling than a job for you, which is what I love to see.
I would love to connect and learn more about your work. I may have a few corporate clients that’d be a good fit too, if you’re open to it.
Let me know if you’d like to chat.”
OR
“Great to connect {First Name}, I’d like to discover more about your approach to building healthy
cultures and corporate leadership. It appears to be a relatively new venture and I’m sure with your experience you are delivering a ton of value to your clients.
I’d love to connect & learn more … I may have a few corporate clients that’d be a good fit too, if you’re open to it. Would be great to chat.”
THE INTERVIEW REQUEST
Ask the prospect to participate in an interview that will be published on LinkedIn. It gives the prospect a chance to talk about themselves and provides you an easy way to establish a relationship with them that can then pivot to an offer for a discovery call.
“{First Name}, I’m looking to record a series of interviews with leaders in the construction industry. Taking a closer look at your profile, I thought you might be a good fit.
It’ll be a short conversation (20-30 mins) and we’ll record it on zoom.
Would you be open?”
OR
“{First Name}, quick question for you.
I'm conducting a series of interviews profiling leaders of digital consultancies.
We're going to explore growth strategies, values, and outlook on the industry’s future.
It'll be a fun chat and a useful piece of thought leadership to share with your network (I will be sharing with mine, as well).
I've already had some excellent conversations with: {insert names}
Would this be of interest?”
OR
Hi {First Name},
I’m looking to record a series of interviews with {insert title / role} in the {insert industry type} industry. Taking a closer look at your profile, I thought you might be a good fit.
It’ll be a short conversation (15-20 mins) and we’ll record it on zoom. I have nothing to sell.
I’m looking to establish some baselines around concerns I keep encountering. Your insights would be valuable.
Would you be open to speaking?
Best,YOUR NAME