Content Idea Buckets
Outline of a post:
Hook - first 1-3 sentences to draw attention:
Insight: Are you educating someone, entertaining someone, changing their perspective in some way?
Engagement prompt: end each post with a question, ask for an opinion…idea is to get people to comment on the post. “Do you agree with X? Why or why not - let me know below”
Call to action: If you want to start achieving (outcome), let’s talk. … who you gonna call? Etc.
1. What are client’s most common problems? (and how do they get there)
Why can’t they tackle these problems on their own?
-They don’t have expertise
-They don’t have time
-They tried before, didn’t get anywhere…
Give advice how to solve these problems
-Change their perspective about their problems
-How to solve their actual problems
-5 ways to solve X / 4 ways to think about X
- You’re thinking about (problem) wrong. Here’s why.
- The 5 sins all (insert type of company) make when ____
2. Common misconceptions or myths in the industry / about this problem
Most people think you need XYZ in order to achieve ABC, but in fact, they’re wrong because….
Some companies come me to saying “well we can’t do X because…. (insert some false misconception they have)....
3. Trends in the industry / your predictions for the future
-Changes in technology, regulation, upcoming trends, things you observe, things happening in next 3, 6, 9 months, etc.
4. Things people get wrong
5. Things people get right
6. You vs. other consultants - What most consultants don’t know , what they get wrong, why their approach is outdated, etc.
7. Outcomes you achieve